Last month consumers enjoyed another frenzy of slashed prices and bargain basement price tags. Black Friday brought its usually flurry of financial activity, kicking off the holiday season. Year on year, the shift in purchasing methods has increased. We’ve come a long way from queueing for stores to open, when consumers can now engage in online spending from the comfort of our own homes or via mobile on the go. According to The Wall Street Journal, in 2017 the number of Black Friday in-store sales dropped by 4% while online purchases increased by a whopping 18%. With the power of